The Story of MODASOU

A Journey Begins

🌍 From Science to Sustainability

I am a genomics consultant with over eight years of experience working with startups. My journey has always been about solving real-world problems, but I never imagined that my next venture would take me beyond genetics—into the world of fashion and sustainability.

MODASOU was not just an idea; it was born from a series of eye-opening moments that made me question the way we consume fashion.

📍 A Beautiful Waterfall, A Disturbing Sight

In 2015, I visited Hogenakkal Falls, a breathtaking place where the Kaveri River creates a mesmerizing smoky effect as it gathers speed. It was supposed to be a serene escape, but what I saw that day haunted me for years.

Instead of just enjoying the beauty of the falls, my eyes were drawn to piles of discarded clothes scattered all around. As I walked a little further, I saw trucks being loaded with these used clothes—left behind by people after bathing in the river.

❓ Where did all these clothes go?

❓ How could we reduce this burden on our planet?

I thought about recycling—but that wouldn’t solve the core issue. Burning them into ashes? That’s just another temporary fix. The real problem lies deeper—it's not just about waste management, it’s about people’s mindset.

🛑 Why do we consume and discard fashion so easily?

🛑 Why don’t we value clothes the way previous generations did?

🛑 Why is sustainability always an afterthought in fashion?

This question stayed with me for a decade. I kept asking myself:

💡 How can we change this mindset?

💡 How do we make people see fashion as an investment, not a disposable item?

💡 How can we shift from fast fashion to meaningful, long-lasting choices?

And that’s when I realized—we don’t just need a solution for fashion waste;

we need a movement to change how people think about fashion itself.

This thought planted the seed for MODASOU—a way to bring back customization, longevity, and sustainability to fashion.